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STRATEGY

Terra Capital

Executive Summary

Focused on small-to-mid sized residential buildings in high growth midwestern markets: Pittsburgh, Columbus, and Indianapolis

We aggregate off-market, value-add properties for sale to institutional investors as scaled real estate portfolios hedged across sub-markets

Terra Fund I is a $5M Pittsburgh-only investment fund employing Terra’s roll-up strategy launched in 2020 – Pittsburgh is a focus area in Fund II

Our markets have strong fundamentals around affordability, population growth, and quality job growth in healthcare, education and tech

Private Equity Roll-up Strategy

Buy

Series of 2-15 Unit Buildings

• Data-driven approach to
identify off-market deals

• Tailored omni-platform seller outreach strategies

• Market-specific acquisitions team and go-to-market branding

• Rapid due diligence and
motivating deal structures

Renovate

Top-of-Market Quality

• Employ local labor force to reduce costs, conform to market

• Bi-weekly in-person check-ins to ensure progress, budget

• Selective subcontracting to reduce general contractor fees

• Utilize portfolio scale to
contract across multiple projects

Optimize

Cashflow and Pro Forma NOI

• Manage in-house at wellbelow-market management fees

• Strategic leasing to maximize rent, lease timing and incentives

• Minimize OpEx with efficiency fixtures, submetering, extras

• Ramble partnership to
minimize vacancy and drive NOI

Sell

As a Portfolio of Properties

• Market assets collectively
as a portfolio to realize arbitrage

• Select experienced brokers well versed in portfolio sales

• Engage institutional buyers that compete for portfolios

• Operate with a sale in mind prioritizing pro forma NOI

Buy

$100-120/ Month

Series of 2-15 Unit Buildings

• Data-driven approach to
identify off-market deals

• Tailored omni-platform seller outreach strategies

• Market-specific acquisitions team and go-to-market branding

• Rapid due diligence and
motivating deal structures

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Renovate

$150-170/ Month

Top-of-Market Quality

• Employ local labor force to reduce costs, conform to market

• Bi-weekly in-person check-ins to ensure progress, budget

• Selective subcontracting to reduce general contractor fees

• Utilize portfolio scale to
contract across multiple projects

svg

Optimize

5-10%/ Month

Cashflow and Pro Forma NOI

• Manage in-house at wellbelow-market management fees

• Strategic leasing to maximize rent, lease timing and incentives

• Minimize OpEx with efficiency fixtures, submetering, extras

• Ramble partnership to
minimize vacancy and drive NOI

svg

Sell

$200-225/ Month

As a Portfolio of Properties

• Market assets collectively
as a portfolio to realize arbitrage

• Select experienced brokers well versed in portfolio sales

• Engage institutional buyers that compete for portfolios

• Operate with a sale in mind prioritizing pro forma NOI

svg

Key Market Attributes

  • Low Competition
  • High Yields
  • Strong Base Job Growth
  • High Tech Job Growth
  • High Affordability
  • Landlord Friendly Laws
  • High Inventory of Properties
  • Best-in-class Return Profiles

Low Competition

High Yields

Strong Base Job Growth

High Tech Job Growth

Key Market Attributes

High Affordability

Landlord Friendly Laws

High Inventory of Properties

Best-in-class Return Profiles

Target Markets

Pittsburgh, PA

  • MSA Population 2,370,930
  • Total Jobs 1,068,060
  • Target Jobs 241,860
  • Large influx of tech companies in robotics, automation
  • Recent population growth and urban renaissance
  • driven by high income renters
    Large supply of value-add multifamily properties
  • High saturation of target jobs driven by healthcare

Columbus, Ohio

  • MSA Population 2,138,926
  • Total Jobs 1,026,560
  • Target Jobs 215,330
  • Highly diverse and stable economy and job-type mix
  • Influx of venture-backed, startup and tech firms
  • Strong historical baseline population growth
  • High rental affordability vs. average home price
  • Large supply of value-add multifamily properties

Indianapolis, Indiana

  • MSA Population 2,111,040
  • Total Jobs 1,019,110
  • Target Jobs 192,890
  • Leads Midwest cities with lowest unemployment rate
  • High rental affordability vs. average home price
  • Strong long-term population growth over past 50 years
  • Diverse economy led by tech, healthcare, bus. services
  • Large supply of value-add multifamily properties

Pittsburgh, PA

  • MSA Population 2,370,930
  • Total Jobs 1,068,060
  • Target Jobs 241,860
  • Avg Cap Rate 6.6%
  • Luxury Multifamily Cap 4.9%
  • Large influx of tech companies in robotics, automation
  • Recent population growth and urban renaissance
  • driven by high income renters Large supply of value-add multifamily properties
  • High saturation of target jobs driven by healthcare
  • Cap rate compression YoY

Columbus, Ohio

  • MSA Population 2,138,926
  • Total Jobs 1,026,560
  • Target Jobs 215,330
  • Avg Cap Rate 6.2%
  • Luxury Multifamily Cap 4.3%
  • Highly diverse and stable economy and job-type mix
  • Influx of venture-backed, startup and tech firms
  • Strong historical baseline population growth
  • High rental affordability vs. average home price
  • Large supply of value-add multifamily properties
  • Cap rate compression YoY

Indianapolis, Indiana

  • MSA Population 2,111,040
  • Total Jobs 1,019,110
  • Target Jobs 192,890
  • Avg Cap Rate 6.0%
  • Luxury Multifamily Cap 4.3%
  • Leads Midwest cities with lowest unemployment rate
  • High rental affordability vs. average home price
  • Strong long-term population growth over past 50 years
  • Diverse economy led by tech, healthcare, bus. services
  • Large supply of value-add multifamily properties
  • Cap rate compression YoY

Key Market Attributes

  • Low Competition
  • High Yields
  • Strong Base Job Growth
  • High Tech Job Growth
  • High Affordability
  • Landlord Friendly Laws
  • High Inventory of Properties
  • Best-in-class Return Profiles

“Growth is now returning to many Midwest markets – especially those that function as regional centers – because of the expansion of jobs in the healthcare and business services sectors. As elsewhere in the country, these services are becoming more concentrated in large urban centers, creating opportunities for investors in rental housing”

– Forbes

Terra Capital

Forbes Real Estate Council

"In Maslow’s Hierarchy of Needs pyramid, the base level is physiological needs. These are described as air, water, food, shelter, sleep, clothing and reproduction. Housing is a foundational, basic human need and will always be."

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